About Us

VisionFirst opened its' doors in 1955 under the name of Louisville Optical. At that time, the company was a wholesale optical outlet for Monfried Optical. Dr. Rod Rallo purchased Louisville Optical in 1987 and began his optometric practice. Dr. Rallo moved Louisville Optical in 1991 to the 4000 Poplar Level location.

Since 1987, through strategic partnerships, VisionFirst has aligned itself with the finest eye Doctors in the region. VisionFirst now has 11 convenient locations throughout Kentuckiana to serve thousands of patients who trust their eye care needs to VisionFirst.

In 2003, Louisville Optical became VisionFirst to better reflect the values and commitment of the company to its' clientele. In 2005, the Poplar Level location went through a major renovation and expansion to serve you better.

Since 2005, VisionFirst has remodeled, expanded or moved many of our offices to serve you better. This allows us to offer the latest in diagnostic equipment, including Optomap Digital Retinal Photography and GDx Nerve Fiber analyzer for early Glaucoma detection. Our doctors are committed to providing the latest in eye care technology.

VisionFirst is also committed to offering the latest in fashion eyewear for the entire family at affordable prices. The offices renovations and expansions allow us to offer hundreds of frames that will fit your personal style and budget. For a listing of the designer frames we offer please click here. We now have from 800 to 1,200 designer, fashion and value frames for your selection at each of the following offices. 

Here is a brief summary of our recent expansion efforts:

In October 2005, our Poplar Level Road office completed a major renovation and expansion.

In May 2006, we remodeled our Leitchfield office. We are proud to be part of the Grayson County community since 1998.

In November 2006, we moved our New Albany office to a new location at 4326 Charlestown Road. We are proud to be part of the southern Indiana community since 1997.

In April 2007, we moved our Shelbyville, Kentucky office to our new location at 1627 Midland Trail. We are proud to be a part of the Shelbyville community since 1983.

In May 2007, we renovated our office at 4527 Outer Loop in Louisville.  We are proud to be part of the Okolona community since 1988.

In July 2007, we completed a total renovation of our Frankfort, Kentucky office. We are proud to be part of the Frankfort community since 1982.